Ecommerce pricing

Product Pricing & Profit Planner

Calculate a break-even price and target selling price from your product costs, order expenses and marketplace fees.

Enter your per-order costs

Use the same currency for every amount. Enter marketplace percentage fees as a percentage of the selling price. Adjust the assumptions to match your category, country and seller account.

Landed product cost ($)Fulfilment & shipping ($)Packaging & prep ($)Advertising / creator cost ($)Other variable costs ($)Allocated overhead per order ($)Marketplace percentage fee (%)Fixed marketplace fee per order ($)Target contribution margin (%)Test selling price ($)

BREAK-EVEN PRICE

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Price needed to cover modeled costs and fees.

TARGET SELLING PRICE

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Price needed for your target contribution margin.

TEST-PRICE PROFIT

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Estimated contribution at your test price.

TEST-PRICE MARGIN

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Contribution as a share of test selling price.

Calculation assumptions

Enter values and select Calculate pricing.

Break-even price = (non-platform variable costs + fixed platform fee) ÷ (1 − percentage fee rate). Target price = (non-platform variable costs + fixed platform fee) ÷ (1 − percentage fee rate − target margin). The fee model assumes percentage fees apply to the entered selling price; if your platform charges fees on buyer-paid shipping or other amounts, adjust the inputs or interpret the result accordingly.

These are estimates, not a quote or accounting/tax advice. Marketplace rates vary by category, location, account status, plan, payment method and program. Verify actual fees in your seller account. This planner excludes sales tax from revenue.

Related seller guides and calculators

Use the Marketplace Fee Comparison Calculator to compare estimated channel fees. For a complete cost model, read True Cost per Order, Landed Cost per Unit, Contribution Margin, Pricing for Profit and Break-even ROAS. Each guide explains a different part of product economics; use actual settled fees and observed costs when reviewing your results.